This-Ability is a social enterprise working to advance disability rights and inclusion for women and girls with disabilities. The model focuses on using business principles to make the case for investing in women and girls with disabilities. The work prioritises building the voice of young women with disabilities, creating visibility for sexual and reproductive rights and facilitating dialogue and engagement with key stakeholders.

Huu'wezo project creates visibility for the sexual and reproductive health and rights of young women with disabilities through applying business principles of marketing and advertising. The existing narrative of asexuality has meant that young women with disabilities are closed off from accessing what are their fundamental rights. Efforts to correct the situation have often taken up a charity or medical model, which is not sustainable in the long term.

Making the case for investment through running a combination of photography series, advertising and advocacy campaigns around disability and sexuality, the project initiates stimulating conversations and educating the general public on disability rights, while also being supported by collaborative activities within mainstream media companies and targeted engagement with young women with disabilities. The project also increases access to quality sexual and reproductive health services and information for young women with disabilities by infiltrating mainstream media.