Oltoito Le Maa (OLM) was established to fill the vacuum of the drastically shrinking civic space in Tanzania which is worse for marginalised communities like the Maasai. The main goal is to provide space for indigenous communities to engage directly with government and stakeholders with a united voice on the issue of human and land rights, political participation and decision making.

OLM's main programme is working with communities to facilitate video-making as tools of advocacy. From 2016, it has been able to facilitate making 23 videos on different subjects related to human rights and civic space.

OLM has been able to facilitate that communities in Loliondo engage the government of Tanzania and the most ground-breaking achievement was for the famous award-winning video (Olosho) to be screened before the Prime Minister of Tanzania.

Global leaders have endorsed the Sustainable Development Goals (SDGs) (2015-2030) as a global commitment roadmap to achieving sustainable and inclusive development. With the #leavenoonebehind manifesto that guides the implementation of SDGs, this initiative documents the SDGS in the Maa language by using a participatory video and facilitating discussions within the community. This is the first time, the Maasai community has time to reflect and associate themselves with the SDGs and development as a whole.

The project The Sustainable Development Goals in My Language is supporting the organisation to be able to assist the rightsholder groups to embark on a process of defining development, translate SDGs and relate them to their context. With this illiterate group, the participatory video is the most appropriate methodology to document their scrutiny and analysis and get clear messages for the policymakers.

This initiative is based on the fact that the time has come for local knowledge system, ideology, legal traditions, customary and cultural practices to be appropriately recognised. To achieve this, OLM endeavours to illustrate an important aspect of such recognition through this project.

Through facilitating articulation of the Maasai community's perception and understanding of SDGs, it contributes to the achievement of these goals through video, and provides space for dialogue with government and other stakeholders to influence implementation of SDGs by making it work for the Maasai indigenous community.

The project gives more influence to the Maasai community on communicating their perspective on the SDGs and effective participation in its implementation.